Walmart Inc. is looking to add a large video streaming service to its Walmart+ membership program as the retailer amps up its competition with Amazon.com Inc., according to people familiar with the situation.
executives have held talks in recent weeks to discuss a streaming deal with executives at Walt Disney Co.
and Paramount Global
according to some of these people.
Disney operates the Disney+, ESPN+ and Hulu services; Comcast owns Peacock; and Paramount runs the Paramount+ and Showtime services. All three companies are looking to expand their distribution as the competition for subscribers intensifies.
Walmart has worked to grow membership of Walmart+ since introducing the service in 2020. A subscription costs $12.95 a month or $98 a year and includes free shipping on online orders and discounts on gasoline. The retailer has added perks to build interest, such as six months of the Spotify
music streaming service.
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