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The Margin: Starbucks brings the Pumpkin Spice Latte back on Tuesday — plus an Apple Crisp Oatmilk Macchiato

It’s not quite sweater weather in most of the U.S., but it’s officially pumpkin-spice season now that Starbucks is bringing out its fall menu.

While Dunkin’ and Krispy Kreme

rolled out their fall menus earlier in August, the lovers of (autumn) leaves and leggings have been waiting with bated breath for Starbucks

— which is largely credited with sparking pumpkin-spice pandemonium in the first place — to bring back its limited-time latte.

The Seattle coffee giant is introducing its fall menu on Tuesday, Aug. 30, just ahead of Labor Day weekend and the unofficial start to fall, which means its signature Pumpkin Spice Latte is returning for its 19th year. The beloved “PSL” ($5.45-$5.95) will be joined by some more recent autumn additions, such as the Pumpkin Cream Cold Brew ($5.25-$5.45) and the Apple Crisp Macchiato ($5.45-$5.95). And this year, you can get the latter mixed with oat milk, which is being dubbed the Apple Crisp Oatmilk Macchiato. Columnist Charles Passy tried the Apple Crisp Macchiato last year — here’s what he thought.

The fall-flavored beverages are being paired with the usual assortment of sweet and spicy pastries, as well, including pumpkin cream-cheese muffins and pumpkin scones, as well as a new cake pop decorated like an owl. 

Starbucks brought the Pumpkin Spice Latte to market in October 2004 — and quickly learned that the orange gourd was pure gold. Indeed, Starbucks has said that it’s sold more than a half-billion signature pumpkin-spiced lattes since it first started serving the popular drink in 2003, which has helped spawn a $500 million pumpkin-spice industry that seems to be creeping earlier and earlier into August every year.

From the archives: Yes, pumpkin-spice season is creeping earlier every year — and this chart proves it

Krispy Kreme rolled out its Pumpkin Spice Latte Swirl Doughnut and new Pumpkin Spice Iced Coffee as early as Aug. 8, while Dunkin’ began pouring its own take on a Pumpkin Cream Cold Brew and Pumpkin Spice Signature Latte on Aug. 10.

And the smörgås-gourd of pumpkin-flavored products has expanded into the likes of pumpkin-spice Oreo cookies from Mondelez International
which hit shelves on Aug. 15, as well as home fragrances from Bath & Body Works
which include no fewer than 18 pumpkin scents (including the new Spiced Pumpkin & Patchouli candle) this year. 

Read more: Good gourd — Krispy Kreme and Oreo are pushing pumpkin-spice products already

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