GoPro Inc. introduced its new camera lineup Wednesday as it prepares for the holiday season.
The company debuted three devices, making up the HERO11 family of cameras, which feature a larger sensor, greater video stabilization, and the widest field of view built natively into a HERO camera.
The HERO11 Black goes for $499.99, though subscribers to GoPro’s
subscription service can get it for $399.98. The HERO11Black Creator Edition sells for $699.99, or $579.98 for GoPro subscribers. Both models have availability starting today.
The Creator Edition model includes the company’s Volta battery grip, its media mod, and its light mod. “Mods” are modular attachments.
GoPro is also rolling out the HERO11 Black Mini, priced at $399.99 or $299.98 for subscribers. That model becomes available Oct. 25 on GoPro’s website. The Mini model is meant to offer a lighter design and easier interface.
With three cameras, GoPro said in a media presentation that it is aiming to cater to users with different needs.
The company says the upgraded sensor across the HERO11 Black line increases the number of colors captured by the devices and enables people to take high-quality footage that looks sharp in all cropped formats. Additionally, GoPro says the wider angle would prove useful for camera owners looking to film first-person views of themselves biking, surfing, or doing similar activities.
Those buying the HERO11 Black and HERO11 Black Creator Editions camera will get GoPro’s Enduro battery “in-box,” while the Mini has the battery built in. GoPro’s press release noted that this battery “dramatically improves camera performance in cold and moderate temperatures” while lengthening recording times.
GoPro also said in the release that users will be able to plug in their HERO11 cameras to charge and have their footage automatically sent to their GoPro cloud accounts in the process. The company added in its media presentation that the software enhancements will mean that users no longer have to download footage to their phones.
The upgrades will also give users auto-highlight videos that get created when footage completes its upload to their cloud accounts.
“We like that GPRO continues its offensive into the vlogging / creator market, with aspect ratios allowing for multi-platform content creation without needing to crop / edit footage to fit a variety of video orientations,” Jefferies analyst Anna Glaessgen wrote in a note to clients. “In addition, we appreciate the company flexing the ecosystem with offering features such as automatic upload to subscribers. In fact, push notifications were sent through apps to alert consumers of today’s launch.”
The discounts for subscribers come as GoPro continues to grow that aspect of its business. The company announced in mid-August that it had amassed more that 2 million subscribers.
“Our subscription service continues to be a powerful financial engine for GoPro and represents our fastest-growing, highest-margin and most profitable product,” Chief Executive Nick Woodman said in prepared comments issued before the company’s last earnings report.